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It is not only advertisers and campaigners who may not state the purpose of their letter in the first line.

Read this letter and think about when and why you might receive such a letter. What is its main purpose?

Dear Mr Elgin

Thank you for attending an interview for the position of care assistant.

The standard of applications was extremely high and it was a very difficult choice, but we have now made our decision. Unfortunately, on this occasion you were not successful, but you would be most welcome to apply for any future vacancies that may arise within the company.

We wish you all the best with your jobsearch.