What is the main purpose of this letter?
Dear Ms Tyler
We are writing to remind you that it is almost time for your vehicle's annual service.
We trust that you were happy with the expert attention your vehicle received last year. With 16 years' experience and state-of-the-art equipment, we are pleased to say that most of our customers are very satisfied and come back again and again.
May we take this opportunity to offer you a special loyalty discount? Book before 30 November quoting the reference number at the top of this letter to receive £25 off this year's service!